Tozer signs / Georgina Tozer
As a Bristol based sign painter, when did you realise that sign painting was the career path you wanted to lead down and What do you like the most about being Lettering Artist?
It was in 2013, I started following some sign painters on Instagram, but I didnʼt really look into the industry that much. I didnʼt know that much about it. I just knew that I preferred hand painted stuff and things where you can actually see that someones been there physically making something opposed to just pressing buttons and print. I started noticing that high streets look so generic, down like Leeds or Manchester and they all look the same, same font same template. I kind of saw some photos on Instagramʼs thought it was cool and that was it. I started reading more and more into the history of sign painting and how much of a community is still thriving with people that do know about it and do love it. It wasnʼt a light bulb moment like yeah this is what I want to do for the rest of my life. It was more just that overtime I tried to go back to illustration I just wasnʼt having fun and I wasnʼt getting that satisfaction that I was when I was doing lettering stuff.
How did you come about your lettering style and whats your favourite type to draw, also do you have a favourite medium to work with?
The font I use for a lot of signs, is called Casuals there is a certain way of doing it, but if you look at different peoples casuals youʼll see that everyone has a different way of doing it, because you can see different flicks in the same places that do it. Everyone paints differently. I really like doing casuals and script. Pretty much all uk based sign painters and a lot form outside the uk use 1 shots, which is literally for sign painters enamel but they are expensive and really smelly, and they literally worn you that you are going to get cancer from them on the back and they only recently took lead out couple of years ago, but now people that have stock bought all the led ones actually pay more to use the ones with the led in them because apparently its a better mixture.
When you get a Project, how do you make a start in your design also What is your process do you go straight for the final outcome or do you sketch out designs first?
With the font casuals that I do most of the time for jobs, I prefer it because its quick and I donʼt have to do much measuring, I literally just scratch on a little bit of chalk onto the board so that I can see whereabouts the words should go and it feels a little bit more natural and kind of flows out.
When you get a client is there strict guidelines of what they want or are you normally let free?
It changes all the time, it varies, Iʼve had some people that, its weird they come to you and they know that you hand paint but then they are talking to you like you are a computer and like you can deliver this outcome that is absolutely perfect. With the true provision that they have and you have to kind of gently tell them that I will try my best to colour match with this limited range of colours that the spec carries. I will try to get this font right but its not going to be like a perfect thing, and then sometimes people are just like; Iʼve got a few clients that I go back to regularly that just let me turn up, tell me what to do then I do my thing.
Interviewed by: Jade Rose, Kayleigh Munn, Davide Kovacs Mastrolonardo
Tozer signs, Aka Georgina Tozer is a Bristol based sign painter, chalkboard lettering artist and gold leaf gilder, open to working on projects big and small, near or far, and from the super simple to the intricately detailed. Tozer used to go to UWE and studied Illustration, where she would create things she wasnʼt that passionate about until she found sign painting. Tozer since then has built her name as a sign painter in Bedminster, Bristol.