0:40 how did elevator sound begin?
oh man about 3 years ago, over 3 years GO “WE KINDA REALISED THERE WASNT a sound control shop down here there wasn’t really anywhere in Bristol where you could get electronic musical instruments as such um or any specialized place where anyone knew what they were talking about also it was nice to have somewhere you could go to play on stuff like this” as a pose to just have to buy it off the internet.
So yeah, we set up in the back room of idle hands in 2014, and then yeah slowly like a virus spread.
1:23 we noticed you have a music label under the name elevator sound as well did that come before selling stuff in the shop or?
i think that was around the time the totally elevator label started i think it has kind of been in the works for a while i don’t really know that much about the label as kind of Marco’s baby. we are going to be putting up something soon though so keep your eye out.
1:52-cool so what made you guys extend your store?
the idle hands guys basically got an offer for a new space and moved, we considered maybe moving somewhere else, somewhere in the city or kind of another small shop. But actually we realized it’s a really good space, its the best place in Bristol for us to be, it’s like a yano kind of creative music store, and also with we’ve got 1020 radio who have their studio in the back , we’re building a studio downstairs so we actually have like a bit of room to expand which is quite nice.
2:35who supplies your stock?
Pfffft, anyone. literally anyone. we’ll get anything.
2:40:- Are there any Bristol or south west based?
Because the pound i pretty terrible globally we tend to buy most of our stuff from Europe. some company’s so futures sounds are a company that’s Bristol based, scratch pro who get a lot of out dj needles off are Bristol based, um trying to think if there’s anyone else specifically south westy. dread box is from Greece, most of our modular stock is all from Europe which is pretty good electron are Swedish so we tend to keep as close as we can because it means we don’t have to pay shipping.
3:30 what was your first item sold?
oh, um i don’t know.
3:40 first popular item sold?
Well when we first started we mainly did like KRK speakers, a couple of little synths, i remember we sold a lot of microgrooves back in the day, a lot of KRK’s a lot of focus rides. The first thing i ever sold in here was a ******* before i even worked here i came in and sold it to my mate and that’s how i got the job. i was like “YOU NEED TO GET ONE OF THESE IT DOES ALL THESE THINGS” like he left pretty happy and Marco was like “dyou want a job?” i guess that would be the first thing i ever sold. I dunno what the first thing was, it probably something rubbish like a jack cable.
4:16 did you know Marco before or was that how you guys met?
No actually he came into my uni and did a talk about a month after Elevator opened he came in and did a talk, i came down i did kinda know him before hand, weird Scottish bloke.
4:39 could you talk us through your stock? what advantages do you have from selling other branded stock?
stock wise we try and keep what we sell really specialist and niche and boutique theres plenty of places you can go online and buy all the big named stuff for way less than we charge for it because we’re small and can’t afford that, so we tend to keep-especially the modular stuff we keep it local, keep it a little bit weird , and because you’ve got other shops in town like bob dj and pmt they can do all of the big kind of flashy stuff we’ll order like 3 of some weird distortion box from latvia or something haha, which is actually true i think we have some distortion boxes from latvia. the advantages of going with the suppliers and company’s e work with is again especially in the modular sense but also in the kind of smaller boutique stuff companies are always really small, you’re always talking to the same people. mutable instruments, alm, fjwecfla but they’re all just one person. so you’re always kind of in contact, so you know you know you’ve got like a good working relationship so when something is discontinued, when it’s gonna be brought out, pop an email here and there, or we’re on holiday this week its not the end of the world because we know those guys work hard and deserve a holiday.
6:17 we went over the second hand equipment, wheres do you get your second hand stuff from?
a lot of people from Bristol especially the modular stuff, tends to be because the nature of it people tend to use something for a while, they’ll either wanna swap it for something else or yano change the direction of the system or bored with it. and a lot of it is kinda traded stuff so someone will come in and be like i wanna buy one of these, i’ve got one of these do you wanna swap? with the synth stuff it tends to be warhorse clear out or someone found an old drum machine in the lof from age ago so it tends to be mostly local. i don’t think we’ve taken much second hand stuff from outside of Bristol.
7:06 surprised not much from wales?
We don’t activity buy stuff in, it just tends to be whatever comes through the door so. otherwise i just have a card and be sitting on eBay all day and i don’t trust myself doing that, especially if its not my money haha.
7:31 do you have many bristol based producers or djs supporting the store?
looooaaadds, oh man. we’ve worked with everyone; Hodge is a really good mate, Sam from Dubcasm, sam binger…..those guys are in here all the time…….basically yano if you need something, then we’ll get it for ya. We’ve done a lot of overnight posting stuff to Seth Troxler in ibiza which has been pretty cool even though he’s not bristol based. we sold a module to Coldplay today as well which isn’t very rock and roll at all but we got the email through and we were like oh like bolluks that cant be real so we googled it and were oh no that is coldplays agent…sweet. So if the next coldplay album is like slamming electro then thats why.
8:45 anywhere you’ve supplied internationally?
pffft. i cant think of anyone directly off the top of my head we’ve got quite a good relationship with grave management who work next door and i know we’ve sorted their artists out with stuff before but can’t really bring anything off the top of my head.
9:10 how do you showcase your equipment?
bit of everything really, every time something new comes in yno take a video and post it on instagram, Facebook twitter n all that, we ask use we do a radio show every second friday of the month on 1020 where its just all the kit from the shop and thats live streamed. we’ve has a couple of times where people have commented on it being like “what’s that thing?” we’re like “oh thats a *****mk4 and you get into work the next morning and there like 5 orders which is pretty good. we’ve done like sample packs and stuff, we’re starting like next week an in store modular course, for people to come learn stuff so thats a quick way to get your head around it and get started.
10:45 what drives elevator sound?
i don’t know, this city, people that make music, wanting to be creative , interesting, supporting local business. its really good when people come in here and they’re happy to spend all day in here, loads of things. i think its mainly the city, and the people. our customers drive us really. which sounds like such a douchy business thing to say but its true i mean like constantly inspiring seeing videos of people making music with equipment bought in here. some people come in here and they wanna buy something but they don’t know what they wanna buy so your spend 3/4 hours with them going through everything and eventually they’ll walk out with something. just giving a shit about the music you make and not making bad music. i think. that and like strong coffee pretty much. good customers and strong coffee.
*waffle about stuff*
12:20 how are you involved with producing graphics for elevator sound?
I’m effectively in charge of all the branding, web posting, just customers I’m the only one who knows how to use photoshop really. when i was younger i used to do posters for gigs and stuff. *12:44 motorbike noise* it tends to be either like digging through old soviet photo archives to find weird photos and then editing them or whatever and then for most of the nights we put thats kind of cut and paste so it you ever come it the shop and theres loads of bits of paper and print sticks its because we’re putting a night on not i’ve completely lost it. The shop looks like a squat thats been shot up, but we want it to have a lot of our branding be quite clean, we use the same font for everything we use the same colour scheme for everything, so its recognisable pretty much straight away. we wanted it to look kind of like fucking techno. to look machiney but without having sense flares shining and all this fancy stuff. so its just as many different shades of grey as you can fit into an image. you’d be pretty surprised the amount of things you can do with scaffolding. made me think when i move into my new house i can totally just build everything out of scaffolding.
Elevator Sound an electronic sound ware store selling their own branded equipment, specialized modular kits and 2nd hand synths. Record producer Marco Bernardi. opened the new store early 2017 bringing clientele internationally and especially the South West.